As an internet marketer, that’s a critical question. Just how much is the content on my website going to drive or drive away business?

Too many times, you’ll come across excellent products, wonderfully designed websites, well researched keywords, but then when it comes to the crunch, the articles and content, there is very little, if anything to be said for it.

There are many times you land on a website, but in a minute or two of reading, you make a quick exit and look at the next one – it just might make more sense.

The content on your site is you, appearing to your client in written word. Would you go for a business meeting looking sloppy? So why then, would you let the content that’s sitting on your money-maker be sloppy?

As a writer, I have come to understand how sloppily written content comes about. An internet marketer spends a lot of time and money finding a product that they can sell. Then they get a website or a squeeze page designed, but when it comes to content, they are not willing to look for good sources of content that would guarantee clicks. Many people want to pay $2 or less for 400 word articles. And more often than not, they end up with sitting-duck websites that are not making them any money.

To get a better understanding of how a good article is priced, it’s important to understand what goes into it:

1. Content; that requires research. And good research may come from Wikipedia or any other popular information site, but what you are looking for is a differentiator. So as a writer, you’ll need to skim at least 5 information sources that will help you to get content that’s differentiating. Throw in a new or not so common idea or two.

2. Once you come up with the content, you need to craft it. This is where creativity comes in. A well motivated writer will always get an angle to slant their articles with. One who is not will write copy scape proof, but bland and totally lacking in creativity, humour and imagination. So here comes along a potential client who wants to buy a product that’s sold by two sites – one with clever, creatively done content and one with bland content. What’s the human inclination? Enough said.

3. A good writer will give you an idea or two to make your content even more attention-worthy. Sometimes, as I writer, I am given keywords and keyword densities that would not be humanly digestible once written into an article. I usually ask my client to please have a review and I tell them my thoughts – what I think is wrong and how we can work to change it. They may take it or leave it – that’s up to them. The point is that because I put enough thought and understanding and creativity into it, as any good writer would, I am willing to help my clients get articles that get them the “click”, which is the whole point really.

You may be wondering how to tell a good writer from a bad one. Like any other thing, first check the pricing – writing is art and it comes at a price. Too cheap is a clear indication of the kind of quality you’re likely to get. Too expensive is also not very good, you don’t want to too high expenses. Based on the current market rates for a certain number of words, they will be moderate.

Check also at your interaction before they get to write for you. How well do they craft their responses to your emails? Are they well written, sharp, or are they bland and full of facts? You’re likely to get the same quality of writing in the articles as you get in the emails, unless of course its outsourced work. Ask for samples every time before you engage and rate the sample against the email interaction – do they match?

As for outsourcing, I recommend it for huge jobs – remember its mass production, and mass production for a creative art has its issues. If you have less than 50 articles to be written in a month, look for a good writer(s) and stick with them – you’ll have a much more presentable front (website/content) in the end.

Scatta la moratoria sui mutui – TG Consumatori – supermoney.eu